The 2014-2020 Framework Programme seeks to tackle key challenges facing society, to promote industrial leadership in Europe and to reinforce the strength of its scientific platform by basing a large amount of its research and innovation work in the European Union.

The Vinesenti project was chosen, among many other factors, on account of its European perspective regarding marketing and competitive assessment, its realistic account of the current development and added value of its innovation and for how it compares to the most cutting-edge established marketing solutions, by way of costs, environmental benefits, and ease of use, among other features. The project proposition was also recognized as possessing all the relevant resources (staff, facilities, networks, etc.) required to carry out its undertakings in suitable conditions.