Nuncha Marañón has been appointed new director of marketing and communication for Bodegas Familiares Matarromera with the aim of promoting the brands that the company has internationally, as well as highlighting company values of the winery group that stands out for sustainability, digitization and constant pursue of excellence. Bodegas Familiares Matarromera is a benchmark in the world of wine and is already in 7 appellations of origin with 11 wineries, under the chairmanship of Carlos Moro, president and founder of the winemaking group.

Nuncha Marañón will manage the company’s communication and the brands strategy and management of its brands, and the national and international product marketing, under the guidance of the company.

She holds a degree in English Philology from the University of Valladolid, a master’s degree in Marketing and Commercial Management from ESIC, and an MBA in Business in Asia from the UOC. For more than 25 years she has developed her professional career in marketing and communication in Spain, France, the United Kingdom and the United States. She has always been linked to the automotive or technology sector in companies such as Antolin, Magna International or SRG Global, a Guardian Industries company and part of the largest private American conglomerate in the United States, Koch Industries.

After 15 years in the United States in global senior management positions in the world of marketing and communication, he returned to Spain to a technology startup, mlean, laying the foundation of her expertise. Now, he takes over the marketing and communication of Bodegas Familiares Matarromera “to promote all its brands, but above all to position even more our high-end products and our business trajectory in the wine market,” explains Julio Pinto, CEO of Bodegas Familiares Matarromera.
Nuncha Marañón has more than 20 years of international experience in the fields of strategic and product marketing, branding value, digital strategy, corporate, internal, external and crisis communications. In addition, she is an American citizen and speaks English and French.

Bodegas Familiares Matarromera

Bodegas Familiares Matarromera is one of the most recognized firms in premium wines within the national and international wine scene. It is present in 7 Appellations of Origin through its 11 wineries: Ribera del Duero (Bodega Matarromera, Bodega Emina Ribera and Bodega Renacimiento), Rioja (Bodega CM de Matarromera), Rueda (Bodega Emina Rueda), Cigales (Bodega Valdelosfrailes), Toro (Bodega Cyan), Ribeiro (Casar de Vide and Sanclodio) and Rías Baixas (Bodega Viña Caeira). With all of them, it takes the made in Spain brand to nearly 80 countries where its products can be found.
Its constant search for cutting-edge R&D&I projects has made it a leader in research and sustainability in the winemaking sector worldwide, including an ambitious plan to reduce emissions, carbon footprint, agricultural water and winery water. These actions make it a leader in sustainability. From the beginning, Bodegas Familiares Matarromera have actively promoted and pioneered the development of more natural, healthy and environmentally friendly products, as well as the adoption of initiatives framed in the protection of the environment always creating value for society. Their relentless application of the “spherical economy”, which consists of the maximum use of products and co-products throughout the production chain, makes them a reference in the wine industry nationally and internationally.

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